The group or groups of people a piece of advertisement is meant to be shown to or be seen by.
Message:
The meaning behind a piece of advertisement, what the viewer is supposed to take out of it.
Work Ethic:
Someone's motivation and commitment to work in a timely fashion.
Employability skills:
Social and technical skills that make a person attractive to the employer.
20/20 rule:
Rule of working on the computer, every twenty minutes you should take a break, looking away for twenty seconds.
Right-To-Know Laws:
Laws in which the employee must be able to know the dangers and hazards involved in a job from the employer.
Symbol:
A sign that refers to a specific object or idea
Icon:
A sign that refers to an abstract object or idea, or a broad reference.
Vector-based graph:
A type of graphic design that uses lines as the primary medium.
Specifications of a project:
The requirements of the project at hand (design, what does it mean)
Dialog box:
The pop out boxes in a program that allows settings and other options to be changed.
Palette:
The possible selections of color in a design
Guidelines:
Basic instructions that leaves the ability for creative variation.
File Extensions:
The letters after a file name that tells others what type of file it is (.ai, .jpg)
The area in a Graphic design program that allows the user to edit features of the design in the center, and is what appears when rendered for a final product.
Scratch Area: The area outside of the art board that gives the user extra room to work with and does not appear in the final product.
Tool Box: The column on the side of a graphic design program that gives various tools to the user in order to edit the design.
Anchor Points: Points on an Adobe Illustrator design that indicates areas in which various vectors meet and allows the user to move this intersect point or corner.
Path: The line between two connected Anchor points that forms the vector on a piece of Adobe Illustrator design
Direction Handles: Small handles on the side of an Anchor Point that dictates
the direction of a path, and also allows for the user to curve the line.
Close a Path: Removing a line between two anchor points, leaving the area between open or without a stroke
Close a Path: Removing a line between two anchor points, leaving the area between open or without a stroke
Contextual Menu: The menu that appears when the user right clicks a part of the screen, this gives the user a list of actions that he or she could make
Clipping mask: A layer in a graphic design software that edits all layers beneath that particular layer.
Hue: All of the different shades of color that can be created using visible light.
Primary colors: Red, Green and Blue, colors that cannot be made by mixing other colors and make up all other colors
Secondary Colors: Colors created by mixing primary colors together, and are yellow, purple and orange.
Tertiary Colors:Tertiary colors are all other colors not included in the Primary and Secondary colors
Neutral colors: White, black and all shades of grey, the first two are all shades of light and the lack of light respectively
Color Schemes: The colors used in a design that creates a certain mood or feel in the design, working with all other colors
Complementary: Colors that are opposite of each other on the color wheel, used to create contrast.
Analogous: Colors that are beside each other on the color wheel and are used to create a sense of fluidity.
Triadic: Colors that are in a triangle around the color wheel
Monochromatic: Colors that are all the same color, but different shades.
Cool Colors: Colors such as blue that create a sense of calmness and coldness
Warm Colors: Colors such as red and orange that create a lively and energized feeling
Subtractive Primary Colors: The colors created when Magenta, Cyan and Yellow are mixed, causing it to create other colors and is for mainly print use
Additive Primary Colors: The colors created when Red, Green and Blue are mixed together, causing it to create other colors and is for mainly web use
Typography: The use of words and letters in a way that is attractive to the eye and contains more meaning other than itself.
Typeface: A font family that contains many fonts that are similar in many ways such as being sans serif.
Serif: An ornamentation that is added to the edges of a letter that are a more old fashioned type of font, without serifs is known as Sans Serif
Body type: Type that is used for a majority of the design and most usually for large blocks of text, similar to the body paragraph of an essay.
Display type: Large font sized type that is primarily used for accenting, most often scene in titles and is much larger than other elements in a design.
Reverse type: Placing a lighter color of font upon a darker background as to accent the existence of the type.
Point size: The size of the font.
Ligatures: Characters that are formed when two letters are fused into one.
Ampersand: The & sign that symbolizes the word 'and'
Lowercase: Letters that are not accented in order to indicate a more mellow tone.
Uppercase: Letters that are accented in order to indicate a more stressed tone.
Flush left: All of the words and paragraphs in a certain area or the entire document are pushed so that they align at the left margin of the document.
Flush right: Similar to flush left, instead pushing the paragraphs to align with the right margin.
Centered: All words and paragraphs are perfected bisected by a center line in the middle of a document.
Justified: A way in which words and paragraphs are laid out in such a way so that the white space on the left and right side is equal.
Type Family: A group of fonts that are similar
SMALL caps: Capital or uppercase letters are used, but in a small point size.
Lining: Modern types of fonts in which a lines can be drawn in which the edges of letters line up and do not intersect
Non-lining: Old fashioned types of fonts in which letters overlap with one another (bits of a letter stick out)
Leading: Distances between baselines of lines of type.
Margin: The edges of a document in which there is no text.
Kerning: Adjusting of the distances between each letter in such a way that it is more aesthetically pleasing
Tracking: Increases or decreases in the distances between each letter
Concept: The preliminary ideas and sketching of a design that is not finalized and not much editing has been done to it.
Final product: A finalized piece of design that has been conceptualized, edited and refined that is now ready for its final purpose.
Thumbnail: A small photo that represents another, most commonly a video (Youtube) or a larger version of the photo.
Initial cap: The first letter of a document that is added for artistic design or for emphasis.
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